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Selling Process :

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Listing
- Marketing
- Showing Your Home
- Offer(s)
- Negotiation
- Opening Escrow
- The Loan Process
- “Due Diligence” Period
- The “Close of Escrow”
- Moving Day!
Want real exposure for your home - the kind that brings results? Better
consider Coldwell Banker® Best Sellers. We have
the tools and systems to sell your house fast, and offer you the comfort
of expert advice and full-service real estate. Supported by a national
network, and backed by almost 100 years of experience, your local Coldwell
Banker® Best Sellers sales associates make all the difference.
The process of selling your home may seem complex, but it is much easier
to understand when broken down into several steps. We find that Sellers
who understand the process and know what to expect are more likely to
have a smooth and less stressful transaction.
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Listing: You choose the Realtor
who will represent you and sign a contract to list your home with them.
The “For Sale” sign is placed –your home is now “on
the market”. If you list with an agent at National Best Sellers,
here’s what will happen next…
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Marketing: Your agent will
immediately begin the process of marketing your home, including preparing
marketing materials and advertising, scheduling office and MLS tours,
submitting your listing to the Multiple Listing Service, etc. Flyers
are distributed to agents, direct mail marketing is sent out, buyers
are contacted. The marketing effort will continue up until the day of
close of escrow.
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Showing Your Home: All requests
for showings will go through the Listing Agency. Appointments for showings
will be set up according to your instructions. Usually a lock box is
used by Agents to gain access to your home. Your agent will follow up
on each showing.
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Offer(s): When an offer is received
by your Agent, they will contact you to set up an appointment to present
it to you. They will prepare a “Seller’s Net Sheet”,
based on the price and terms offered and assist you in evaluating a
single offer or multiple offers. The agent representing the buyer may
ask to present the offer to you.
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Negotiation: There will be
a period of negotiation during which counter offers are made until both
parties agree to specific terms of a sale. If the parties come to an
agreement, the offer becomes an accepted purchase contract.
Opening Escrow: The Buyer’s
earnest money is deposited and escrow is opened. The Title Company will
prepare a Preliminary Title Report and Escrow Instructions.
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The Loan Process: Most offers are
conditioned upon the Buyer’s ability to obtain financing on the
property. Your Agent will ask that the Buyer provide a letter of “pre-qualification”
or “pre-approval” from their Lender. While the letter is
based upon information provided by the Buyer and deemed reliable, the
information must be “proven” during the loan process and
approved by an Underwriter. The appraisal and inspections of a property
will also be completed and approved during the loan processing period.
Your Agent will monitor the loan process, requesting status updates
and will set up an appointment for the appraiser to inspect the property.
When the Buyer receives complete loan approval, a letter to that effect
will be provided to the Seller’s agent.
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“Due Diligence” Period:
This is the period of time specified in the contract to allow the Buyer
to complete inspections of the property in order to satisfy himself
about the condition of the property. Inspections must be ordered, scheduled
and completed within the time frame allowed. It is likely that, if there
are conditions revealed by the inspections that are not acceptable to
the Buyer, there will be a negotiation for repairs.
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The “Close of Escrow”:
Your Agent will help coordinate all of the parties and processes necessary
to close your transaction. There are deadlines to be met, there may
be written addenda to the contract that must be prepared and signed
by the parties. A final “Walk Through” inspection is usually
performed by the Buyers within a few days prior to the scheduled close
of escrow date. Both parties sign the Escrow Instructions, the Buyer
signs loan documents and deposits the required funds to escrow, and
the sale is recorded.
Congratulations! Escrow has closed!
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Moving Day! The date for moving
will be negotiated in your contract. Your agent will help coordinate
so that all parties can move get utilities changed over and get settled
in a timely manner.
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